It all begins with words typed into a search box.
Keyword research is one of the most important, valuable, and high
return activities in the search marketing field. Ranking for the
"right" keywords can make or break your website. Through the
detective work of puzzling out your market's keyword demand, you not only learn
which terms and phrases to target with SEO, but also learn more about your
customers as a whole.
It's not always about getting visitors to your site, but about getting the right kind of visitors. The
usefulness of this intelligence cannot be overstated - with keyword research
you can predict shifts in demand, respond to changing market conditions, and
produce the products, services, and content that web searchers are already
actively seeking. In the history of marketing, there has never been such a low
barrier to entry in understanding the motivations of consumers in virtually
every niche.
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