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Tuesday, September 25, 2012

Let's start keyword Reseach

To start keyword research you should know how to use free keyword tool. This is to find out the search competition,volume and probability of success for that keyword.

Google Keyword Tool

We can see on this image the first results are for broad match and the second results are for exact match. These are two different results for the same keyword. Competition is really stiff, but what we want is to find related keywords that we can use with lower competition. The exact match gives you a better idea of the real search volume for that exact keyword and the broad match can give you a general idea of how many other keyword variations you can have, so the more the better. Let's see what other tools have to say.

Longtail Keywords
To get best ranks and some traffic then the goal is to find as much keywords as possible. This goal is possible to make your keyword as one of the top.So, as you can see we can start it by showing the relevance keyword like above result "dog collars for big dogs".As you can see we already have some ideas of what is searched around this keyword, these are popular searches, so we should put them in our keyword spreadsheet. 
Besides Google search we can use Adwords Keyword tool to find a great number of related keywords we can use. Google Insights will also give us a taste of what is popular and what is on the rise.
Adwords data is not that accurate, it is more for guidelines, so in this part we create a list of keywords and come up with possible keyword results



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